Reputation management
A structured system for building trust in a company, brand or public figure across the digital channels that matter.
Learn morePublic Relations service
Search results should explain—not alarm
We analyse what clients, partners, employees and journalists find in search. We close information gaps, strengthen authoritative sources and build a resilient branded search landscape.
SERM and search reputation is relevant when search results are incomplete, outdated or dominated by unverified claims. The work relies on verifiable sources, transparent reasoning and lawful platform engagement.
Scope of work
What the work includes
Final scope follows the initial assessment. Every stage addresses a defined reputation risk and management decision—not an arbitrary publication count.
- Stage 1Semantic map of branded queries
We map branded, executive, product and reputation-sensitive queries by intent and priority.
- Stage 2Top-10 audit and negative-source review
We review the visible results, snippets, source authority, accuracy, freshness and control options.
- Stage 3Owned pages and external publications
We plan owned and earned materials that close genuine information gaps and satisfy user intent.
- Stage 4Technical SEO optimisation
We improve structure, metadata, internal linking and indexability without manipulative search tactics.
- Stage 5Change monitoring and result protection
We compare change against the agreed baseline and update priorities only when the evidence supports it.
- Stage 6Strategy review and adjustment
We compare the search landscape with the baseline and adjust content, platform and outreach priorities.
When to engage and what the client receives
This service is relevant when search results are incomplete, outdated or dominated by unverified claims. We document the baseline before work starts so that material change can be separated from subjective impressions.
The outcome is a stronger branded search landscape and a plan for maintaining credible sources. Recommendations are tied to responsible channels, timeframes and control criteria.
- verification of baseline facts and sources;
- risk prioritisation by business and audience impact;
- agreement on lawful methods and project boundaries;
- regular evaluation and evidence-led adjustment.
FAQ
Frequently asked questions
Do you remove every negative result?
We use lawful methods only: factual corrections, platform requests where rules were breached, right of reply, credible source development and SEO.
How quickly can results change?
Timing depends on the existing results, query competition, source authority and approval speed. We establish a realistic roadmap before work begins.
How does the project begin?
Work begins by confirming the baseline, objectives, constraints and urgency. We then agree stages, responsibilities and success criteria.
What materials will you need?
A concise chronology, known links, relevant names and the desired outcome are enough for the initial assessment. Do not send passwords, access codes or unnecessary personal data.
How is quality controlled?
We document the baseline before work starts, then evaluate changes in sources, search results, topics, publications and audience response against task-specific indicators.
Understand the situation before the first public move
Describe the issue, current context and desired outcome. We will respond with focused questions and suggest a safe format for the initial assessment.
Email info@tlgrmpr.org